Doe Deere and LimeCrime

Doe Deere has taken her love of makeup and turned it into a very successful business. Born in Russia and raised in New York she started her business and brand in 2004 and it’s been growing since. Her line called LimeCrime is making a huge splash with bright vibrant colors. This line is cruelty-free which includes nail polish, eyeshadows, lipsticks and more. Doe Deere named her line after her favorite color.

This vivacious business woman started off small and building on her passion. She is very supportive of other woman entrepreneurs and speaks frequently at events. She loves helping women with any questions they may have through her Instagram. Learn more here: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/

How did LimeCrime get its start? From her sewing days and having problems finding bright makeup to go with her clothes. She modeled all her own clothes and made herself her brand. Then she began her makeup line. LimeCrime launched in 2008. Before anything makes it to the shelf her staff among herself wear it themselves. The team is their own testers.

LimeCrime is one of the first fully e-commerce lines. People said it could not be done that people want to try it on. They are one of the innovators of online lip swatch that is now one of the most used selling points on makeup e-commerce sites. Doe Deere no doubt will continue to be a industry internet innovator.

Doe believes crazy hair should be acceptable in schools and the workplace. Each person standing out in their own individuality. Most of her staff is wearing her companies new Unicorn hair semi-permanent hair dye.

Something many might not know is Doe Deere donates monthly to a no kill animal shelter in New York called Bide a Wee. The shelter helps rehabilitate and rehome cats and dogs.

She takes pride in the fact that she listens to her employees and customers to help make her business better and always goes with her gut instinct (http://inspirery.com/doe-deere/). Also, her one motto which fits perfectly is embrace your weirdness. As we all should. Something everyone should understand to have a better business is her philosophy that ideas are like children. You must raise them and help them along the process and watch it grow into what you dreamed of.