JHSF Participações is a public company in Brazil that is leading in the high-end real estate industry. JHSF provides four main services which include residential and commercial buildings, administration and development of shopping centers, international business airports, and high-end hotel. It was founded under the name JHSF by two brothers called Fabio and Jose Roberto Auriemo and two other partners in 1972.
JHSF split into two in 1990 split namely JHSF Participações led by Fabio and JHSF led by Jose. Later, Jose came back to lead the main real estate company under the name JHSF Participações with its headquarters in São Paulo, Brazil.JHSF has expanded in Brazil, USA, and Uruguay in different cities which include Salvador, New York, Manaus, Punta del Este and Miami among others. JHSF expanded its business first into the shopping center segment. From then JHSF has partnered different companies for real estate operations. The company has taken part in many projects including most recognized buildings like 518 in New York City on Fifth Avenue and the development of the residential condominium Las Piedras in Uruguay, Punta del Este.
JHSF Participações founded Cidade Jardim complex in 2006. The complex includes a shopping mall, the Shopping Cidade Jardim, three commercial towers and nine residential towers which are listed among high-end condominium Parque Cidade. JHSF negotiated a partnership with Valentino in 2012, and the partners founded the first Valentino and R.E.D Valentino stores in Brazil.
Jose Auriemo Neto is currently the Chief Executive Officer of JHSF Participações and serves as a member of Board of Executive Officers for JHSF. Auriemo is in charge of the company’s retail portfolio and expansion of its shopping centers. Jose has not only seen the company through Cidade Jardim Shopping Complex but also through other projects like Metrô Tucuruv, BelaVista in Salvador and Ponta Negra shopping center in Manaus. Click here to know more.
Neto is a graduate of Fundação Armando Alvares Penteado University in São Paulo. He started working for JHSF in 1993. Neto is passionate about providing his customers with high-quality services in the real estate industry.
Jose AuriemoNeto, the son of Fabio Auriemo saw an area of 80,000 square meters in Marginal Pinheiros. He thought it would be an excellent construction of a complex of high luxury. His father told him to forget the subject as Marginal Pinheiros was not so good for such an enterprise. Jose who is known as Zeco did not give up on his idea; he convinced his father to visit the area and evaluate it himself. He showed him the entrance that could be on the back in a residential area. He outlined to him how the complete building would look and explained the benefits it would bring. Since then, the land has been the host of the largest real estate complex in the country. Zeco serves as the chief executive of JHSF. The Marginal Pinheiros complex was named ParqueCidadeJardim; it comprises of a shopping mall with 180 stores, nine residential towers and four offices. One mixed-use part of the building is designed to be apartments while the other will be a hotel of the Fasano brand.
The residential towers have apartments of 240 square meters selling at 1.8 million and those of 1700 square meters selling at 16.6 million reais. The entire building was complete in 2010 and JSHF began expecting income for the mall. In the 1980s and 1990s, very little was launched in real estate markets for the luxury segment. According to Luiz Paulo director of Brazilian Company heritage studies. There is high demand for ventures similar to Marginal Pinheiro’s mall. The mall which was inspired by Miami bal Harbor shops has an open air environment and hosts Reebok Academy and Cinemark among others. Foreign brands such as Louis Vuitton, Armani and Longchamp are also found in the mall. The high-end market which JSHF navigates has become an important sector in the current days. The construction of the Garden City is not the only thing Zeco is known for. He invested $16 million reais in becoming a member of Fasano hotel chains. He also launched an AAA class allotment in Port Feliz and purchased some land in Punta del Este, Uruguay. Zeco is involved in many projects; he plans to open malls and do hotels in other capitals in Brazil. To more know about JHSF click here.
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