Environmental conservation is the pet subject of many current firms. This is a tricky balance especially for those companies whose business models involves exploiting natural resources. Eucatex is one such company that has managed to promote environmental conservation in spite of relying on wood to make its broad array of products.
Background of Eucatex
Eucatex is a Brazilian company that was established in 1951. Eucatex is environmentally conscious and seeks to promote acoustic comfort through the use of eucalyptus as the raw material for producing panels and ceiling tiles. The company aims at using natural resources in more sustainable ways as this would ensure the generation of productive renewable forests at competitive costs, thereby promoting social growth.
At first, Eucatex production activities were exclusively focused on soft boards before they turned to panels and ceiling tiles. In the mid-60s, the company began exporting its panels and tiles to the European market. Flavio Maluf is the current Eucatex president.
The Brilliant Executive
The renowned Brazilian entrepreneur and mechanical engineer is the oldest son of Paulo Maluf, a Brazilian politician. He is an engineering graduate from the Armando Alvares Penteado Foundation (FAAP). Flavio Maluf started working in the trade section of their family business back in 1987; shortly later, he was moved to the industrial section of the business. Later on, in 1997, a family agreement saw him ascend to the presidency of the company.
As the President of Eucatex, Flavio serves as the chairman of the Board of Executive at Eucatex S.A. He is also the CEO of the Eucatex Quimica e Mineral and the Vice CEO of the Eucatex Trading e Engenharia. Flavio Maluf also engages in local charities. He participates in volunteer works especially those that are designed to help the local communities.
Eucatex Product Range
Eucatex boasts a wide product range that includes laminate and vinyl floorings, acqua baseboards, Eucatex paints that include ambiance simulators and lines, wall partitions, doors, panels, hardboards and eucalyptus seedlings. All these products are developed taking into account the environmental interests of all the stakeholders.
Eucatex recognizes that environmental sustainability is more crucial for its customers than record annual turnovers. This is reflected in most of its products which are made from recycled wood. Eucatex is a model of how businesses can achieve a balance between profits and sustainability.